Wendy Li

Wendy Li
Wendy joined CRR in November 2020. She has been practicing public accounting since 1997, both in the US and in China. She has extensive experience in financial statement audits, in tax return preparation for individuals, businesses and nonprofits, and in payroll filing and SOX internal control testing.
Find me on:

Recent Posts

Fueling Your Mission: Understanding and Optimizing Nonprofit Revenue Streams

Running a nonprofit may not be about profits — but money absolutely matters. To fulfill your mission, serve your community, and grow your impact, your organization needs consistent, reliable funding. Understanding how to raise those funds — and how to measure what’s working — is vital for long-term sustainability.

The Critical KPIs Every Non-Profit Organization Should Track

Non-profit organizations operate with a mission-driven focus, but like for-profit businesses, they must track key performance indicators (KPIs) to ensure financial sustainability, operational efficiency, and mission impact. The right metrics can help leadership make informed decisions, attract donors, and improve program effectiveness. Below, we explore the most critical analytics and KPIs that every non-profit should focus on.

Unlocking Financial Success: A CPA's Essential Guide for Nonprofits

As a management member or board director of a nonprofit organization, you play a crucial role in overseeing its financial health and ensuring its sustainability. Understanding financial statements can seem daunting, but with the right approach, you can leverage them to make informed decisions and drive your mission forward. Here are some key tips and tricks for effectively reading, understanding, and analyzing financial statements.

Unlocking Value Through Sale and Leaseback Transactions Part 2: How to Account for a Sale and Leaseback Transaction

When a sale and leaseback transaction qualifies as a sale, the sale and leaseback components must be accounted for separately.

Unlocking Value Through Sale and Leaseback Transactions, Part 1: Navigating GAAP Compliance and Maximizing Benefits

Sale and leaseback transactions are a strategic financial tool businesses use to unlock cash flow while retaining operational control of critical assets. In such an arrangement, a seller transfers ownership of an asset to a buyer and immediately leases it back. This type of transaction can provide significant benefits to both parties: the seller-lessee gains liquidity and operational flexibility, while the buyer-lessor secures a steady income stream and potential tax advantages. However, determining whether a transaction qualifies as a sale and leaseback under Generally Accepted Accounting Principles (GAAP) involves navigating a complex set of criteria.

A Second Look at Outsourced Accounting

During times of uncertainty, it’s important to evaluate the effectiveness of internal operations like accounting and finance.

What Pricing Model Fits Your Business?

Determining prices for products and services is a very important decision for any business. Post pandemic, because of inflation, pricing a product or service appropriately has become even more critical.

An Introduction to Benchmarking: Part 3

In Part 1 and Part 2 of our benchmarking blog series, we introduced benchmarking and provided examples of key benchmark findings for staffing companies. Based on these findings, we identified specific problems for the companies to solve. This blog provides some hypothetical solutions stated below.

An Introduction to Benchmarking: Part 2

In Part 1 of this three-part blog series, we introduced benchmarking and chose four staffing companies from clients in the employment services industry to demonstrate the financial metrics that we used for benchmark analysis. In part 2, we will take a look at the key findings from this analysis.

An Introduction to Benchmarking: Part 1

"Benchmarking" is the process of measuring the products, services, processes, and financial performance of one company against those of similar companies that are known to be leaders in one or more aspects of their operations. Benchmarking provides necessary insights to help you understand your company’s position and performance within the industry and even across industries, and further helps you identify specific areas, systems, or processes in which your company can improve.