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You may not be quite ready to sell your business yet, but if you're considering the possibility, now is the right time to start planning. As I've discussed in previous blog posts, selling your business is a process, not an event. One of the most important parts of that process is determining the value of your company.

So how do you know what your company is worth? Many deal values are simply multiples of Adjusted EBITDA, so it's critical to understand what this number is, and how to arrive at it. Here are the top 4 things you should know about EBITDA and how it relates to the sale of your business:

In a recent workshop that CRR hosted, I joined several industry-leading experts to walk our clients through the process of selling their business—from tax, legal, marketing, and financial planning perspectives.

For those of you who weren't able to attend, I've summarized a few of the key discussion points that came up during the workshop.

As I often tell my clients, selling your business is a process, not an event. Determining the right time to sell, and finding the right buyer to sell to, can be stressful. There are tax and legal issues to consider, and negotiations can be complex and lengthy. However, as is true for most major business (and life) decisions, preparing as much as possible ahead of time can help you feel more confident, smooth the transaction process, and increase your chances of realizing a higher return on your life’s work.

I often meet with clients who have successfully managed their business for many years, but have no real plan when it comes to cashing in their life's work. As a business owner, you're focused on day-to-day profitability - and rightly so - but it's equally important to have an exit strategy plan that will allow you to realize the value of your investment.