3 Ways Staffing Firms Can Use Technology to Increase ROI
In today’s technology-driven world, successful businesses across all industries must constantly be adapting to and utilizing new solutions and technologies to stay ahead of the curve. In the staffing industry, agencies are using internet-based solutions to boost the reach of their job postings and meet with candidates wherever they are online. Never has this been more obvious or important than in 2020, when virtual interviews have become the norm.
There are many staffing-focused technology solutions available, streamlining everything from job and candidate management, to online reviews, to social media and email marketing. Choosing the right solutions for your agency will depend on your specific needs. However, regardless of what solutions you choose, you’ll want to make sure that you have systems in place to:
- Quantify Success
It’s important to have a system in place that can generate reports of any Key Performance Indicators (KPIs) for your business. By measuring your performance against industry or prior year benchmarks, you can set goals, track your progress, and improve your profitability.
- Facilitate Relationships
The staffing industry is built on personal relationships, therefore all of your client and candidate interactions should be highly personalized. A robust candidate tracking platform or Client Relationship Management (CRM) solution, used in conjunction with personalized email campaigns and social media tools, can help you ensure that your clients and candidates feel like your top priority.
- Improve Efficiency
Time is money. Your technology should enable you to find, screen, and communicate with clients and candidates more quickly and easily. You may want to consider utilizing mobile apps, online portals and other tools to streamline your processes.
How are you utilizing technology to drive success at your staffing agency? Leave a comment below, or feel free to reach out to me directly if you have any questions, I’m happy to help.